![](\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/9\/91\/Gene_Simmons_-_Azkena_Rock_Festival_2010_6.jpg\/220px-Gene_Simmons_-_Azkena_Rock_Festival_2010_6.jpg\")
The Kiss frontman is asking content creators and fans how the band should celebrate “in the most epic way possible.”
The rocker announced Wednesday night that Kiss is launching a campaign on Tongal — a company that pairs creatives and brands to crowdsource the pitch-and-development process — asking content creators and fans to submit their best ideas for “how Kiss should celebrate their 40th anniversary in the most epic way possible.” <\/p>\n
Typically, Tongal’s brand campaigns involve ideation and pitch processes before moving on to an execution stage where a commercial or campaign is produced. Past projects have included a Star Wars-inspired commercial for Pringles and a Speed Stick ad that aired during the 2013 Super Bowl.<\/p>\n
But the Kiss project is part of a new service called Left Field, which allows brands to reach out to creators and fans through a 140-character social media call-to-action to help brainstorm ideas. <\/p>\n
“We’ve always been about the fans,” Simmons tells THR. “Tongal allows our fans to throw out ideas, and you know you’re going to make something authentic.” <\/p>\n
He adds that the crowdsourcing process at Tongal is not that different from the collaboration within a band. “One person doesn’t play every instrument. You contribute where you’re skilled.” <\/p>\n
Simmons announced the campaign as part of his appearance at Tongal’s inaugural award show the Tongies, which was held April 2 at the El Rey Theatre. He handed out the award for best Best Original Song used in a campaign. Other awards included Best Broadcast Spot, Best Comedy, Best Idea and Video of the Year.\u00a0 <\/p>\n
Creatives who participate in Tongal’s projects get paid if they submit winning ideas. This year, Tongal expects to pay more than $15 million to its community. <\/p>\n
Tongal co-founder and president James DeJulio says the Kiss campaign represents an opportunity for brands to use the platform to engage fans. <\/p>\n
“Like any great brand, Kiss’ fans have supported them and been a part of their lives forever,” he adds. “This campaign creates another deep connection with the band.” <\/p>\n
Source: Hollywood Reporter<\/p>\n","protected":false},"excerpt":{"rendered":"
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