{"id":4137,"date":"2014-03-05T06:01:04","date_gmt":"2014-03-05T06:01:04","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2014\/03\/05\/how-digital-music-services-may-be-fuelling-a-superstar-artist-economy\/"},"modified":"2014-03-05T06:01:04","modified_gmt":"2014-03-05T06:01:04","slug":"how-digital-music-services-may-be-fuelling-a-superstar-artist-economy","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2014\/03\/05\/how-digital-music-services-may-be-fuelling-a-superstar-artist-economy\/","title":{"rendered":"How digital music services may be fuelling a \u2018superstar artist economy\u2019"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/musically.com\/wp-content\/uploads\/2014\/03\/superstar-music.jpg\" border=\"0\" width=\"221\" height=\"102\" \/><br \/>Music industry analyst Mark Mulligan\u2019s MIDiA Consulting has published  a new report exploring the \u2018superstar artist economy\u2019. It suggests that  while artists\u2019 share of total recorded-music income has grown from 14%  in 2000 to 17% in 2013, the top 1% of musical works are now accounting  for 77% of all those artist revenues thanks in part to a \u201ctyranny of  choice\u201d on digital services.  <!--more-->  <\/p>\n<p>\u201cThe democratisation of access to music distribution has delivered  great benefits for artists but has contributed to even greater confusion  for fans, ironically culminating in an intensification of the superstar  effect, with the successful artists relative share of the total pot of  musical works getting progressively smaller,\u201d as he puts it.<\/p>\n<p>\u00a0<\/p>\n<p>So, while the report suggests that the growth of streaming has  boosted global artist revenues since 2010, it suggests that the $400m of  streaming and subscription income for artists in 2013 was more weighted  to the biggest stars than ever.\u00a0The report breaks down the typical  catalogue of a digital music service to gauge how much of it is  meaningful.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cOf a typical 25 million digital catalogue only 6 million is  \u2018serious\u2019 catalogue and of that only 1.25 million is streamed or  purchased with any meaningful degree of frequency. The vast majority of  the rest is only ever going to perform miserably in revenue terms,\u201d it  claims.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cIn the context of 25 million digital tracks 250,000 tracks \u2013 i.e. 1%  \u2013 may not be quite as staggeringly small a number as it might at first  appear but it nonetheless remains a clear imbalance and one that is  intensifying.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>The report takes pains to point out that \u201csuperstar\u201d artists aren\u2019t  necessarily just those signed to major labels, noting that a number of  independent artists have broken into the 1% tier.\u00a0It\u2019s also clear that  this isn\u2019t just a digital phenomenon \u2013\u00a0witness the 75% share that the  top 1% of artists take in physical sales. But the report is likely to  fuel more arguments about whether streaming pays off for smaller  artists.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cSuperstar streaming and subscription artist revenue totaled $300  million in 2013, compared to $90 million for the remainder,\u201d it  suggests. \u201cCrucially the $300 million is a larger amount of income  shared among a smaller number of artists making the effect doubly  impactful.\u201d<\/p>\n<p>Source: http:\/\/musically.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Music industry analyst Mark Mulligan\u2019s MIDiA Consulting has published a new report exploring the \u2018superstar&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-4137","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/4137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=4137"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/4137\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=4137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=4137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=4137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}