{"id":3382,"date":"2013-07-29T04:51:26","date_gmt":"2013-07-29T04:51:26","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2013\/07\/29\/brands-spent-a-record-p100m-on-music-in-2012-prs-research-reveals\/"},"modified":"2013-07-29T04:51:26","modified_gmt":"2013-07-29T04:51:26","slug":"brands-spent-a-record-p100m-on-music-in-2012-prs-research-reveals","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2013\/07\/29\/brands-spent-a-record-p100m-on-music-in-2012-prs-research-reveals\/","title":{"rendered":"Brands spent a record \u00a3100m on music in 2012, PRS research reveals"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/8\/81\/Coca-Cola_Glas_mit_Eis.jpg\/250px-Coca-Cola_Glas_mit_Eis.jpg\" border=\"0\" width=\"155\" height=\"116\" \/><br \/>Brands such as Coca Cola, O2, Blackberry and Volkswagen spent a  record \u00a3100m on music in 2012, PRS For Music research has revealed.<\/p>\n<p>The spend for music use in festivals, online and in artistic  endorsements reached \u00a3104.8m, an increase of 6.09% from 2011, according  to the stats published by PRS and music and entertainment strategists  Frukt.  <!--more-->  <\/p>\n<p>Artist endorsements or \u2018sponsorship\u2019 saw a 33% increase in brand spend from the previous year and brought in over \u00a34.5m.<\/p>\n<p>Digital campaigns including the launch of the new Spotify app,  YouTube\u2019s new LoveLive channel and events that offered fans real-time  interaction via social media and mobile like AmEx Unstaged meant digital  spend on music reached \u00a310.4m.<\/p>\n<p>Live music sponsorship accounted for the largest share of the market  at 35% and netted over \u00a333m. Campaigns included Coca Cola\u2019s Olympics  Torch Relay with 66 live music shows across the UK, Rihanna\u2019s Budweiser  777 tour and Blackberry\u2019s Summer Daze which featured eight UK festivals  and was broadcast on Channel 4.<\/p>\n<p>The brand channels and spend from 2010-2012 is as below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.musicweek.com\/_media\/images\/Screen_shot_2013-07-26_at_10.11.55.png\" border=\"0\" width=\"577\" height=\"185\" \/><\/p>\n<p>Source: Music Week<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands such as Coca Cola, O2, Blackberry and Volkswagen spent a record \u00a3100m on music&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-3382","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/3382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=3382"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/3382\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=3382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=3382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=3382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}