{"id":3103,"date":"2013-05-14T00:00:00","date_gmt":"2013-05-14T00:00:00","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2013\/05\/14\/sales-of-iron-maidens-beer-halted-in-sweden-due-to-controversial-label-design\/"},"modified":"2013-05-14T00:00:00","modified_gmt":"2013-05-14T00:00:00","slug":"sales-of-iron-maidens-beer-halted-in-sweden-due-to-controversial-label-design","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2013\/05\/14\/sales-of-iron-maidens-beer-halted-in-sweden-due-to-controversial-label-design\/","title":{"rendered":"Sales of Iron Maiden’s beer halted in Sweden due to controversial label design"},"content":{"rendered":"


Sales of Iron Maiden’s beer have been halted in Sweden due to concerns that regarding the design of the logo on the bottle’s label. <\/p>\n

The band’s special cask ale, which is called Trooper, features their mascot Eddie the Head and is packaged with a similar logo to their 1983 single ‘The Trooper’, but according to Swedish publication Aftonbladet the Scandinavian country’s government-owned chain of liquor stores, Systembolaget, believe the design contravenes Sweden’s alcohol laws.<\/p>\n

Systembolaget’s Therese Elmgren said: “There has been a discussion about the label. The alcohol law stipulates how it can look. We therefore don’t yet know when it can be launched.”<\/p>\n

Despite the problems in Sweden, Iron Maiden’s brand of beer has proved to be a remarkably popular idea since its inception – last month, it was revealed that the Cheshire family brewer Robinsons, where the ale is being made, are having to work a six-day week to keep up with demand for the beverage. Reports claim that over 100 countries have applied to stock the drink and over 250,000 pints were pre-sold in the UK alone ahead of its release last week (May 9).<\/p>\n

Speaking previously about the beer, which will be available at this year’s Download festival, where Maiden headline on June 15, frontman Bruce Dickinson said: “I’m a lifelong fan of traditional English ale, I thought I’d died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it.”<\/p>\n

Source: NME<\/p>\n","protected":false},"excerpt":{"rendered":"

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