{"id":2773,"date":"2013-03-14T00:00:00","date_gmt":"2013-03-14T00:00:00","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2013\/03\/14\/study-19-of-americans-are-now-actively-using-subscription-services\/"},"modified":"2013-03-14T00:00:00","modified_gmt":"2013-03-14T00:00:00","slug":"study-19-of-americans-are-now-actively-using-subscription-services","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2013\/03\/14\/study-19-of-americans-are-now-actively-using-subscription-services\/","title":{"rendered":"Study: 19% of Americans Are Now Actively Using Subscription Services&#8230;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/musicblog.vh1.com\/wp-content\/uploads\/2012\/11\/spotify-logo.png\" border=\"0\" width=\"153\" height=\"95\" \/><br \/>That&#8217;s Spotify, Rhapsody, Muve Music, whatever, free or paid within the past six months, according to findings just shared by Ipsos MediaCT.\u00a0 Which is a bit more than half that of paid download platforms, primarily iTunes and Amazon MP3, at least in the US.\u00a0   <!--more-->  <\/p>\n<p>Of course the number is off the charts in Sweden, but the question is how aggressively that number ramps in other countries.\u00a0 In the US, even a mild ramp-up could make a big difference: currently. Spotify, Rhapsody, and Muve Music alone count roughly 3.5 million paying subscribers.<\/p>\n<p>Then again, we should warn that the Ipsos report does have that curious &#8216;sponsored research&#8217; odor.\u00a0 Which might be because the report was commissioned by label trade group IFPI, and packaged into the group&#8217;s recently-issued 2013 sales report.\u00a0 The study involved roughly 7,500 survey participants across the nine countries, which, according to Ipsos, represent 80 percent of the total music market.<\/p>\n<p>Oh, and Japan?\u00a0 That&#8217;s another article entirely (weren&#8217;t they renting CDs up until recently)?\u00a0\u00a0 <\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.digitalmusicnews.com\/images\/subscriptionpenetration2013.jpg\" border=\"0\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Source: Ipsos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That&#8217;s Spotify, Rhapsody, Muve Music, whatever, free or paid within the past six months, according&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-2773","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/2773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=2773"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/2773\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=2773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=2773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=2773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}