{"id":244,"date":"2010-08-10T17:49:10","date_gmt":"2010-08-10T17:49:10","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2010\/08\/10\/new-low-for-music-paying-fans-to-hear-songs\/"},"modified":"2010-08-10T17:49:10","modified_gmt":"2010-08-10T17:49:10","slug":"new-low-for-music-paying-fans-to-hear-songs","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2010\/08\/10\/new-low-for-music-paying-fans-to-hear-songs\/","title":{"rendered":"New Low For Music: Paying Fans To Hear Songs"},"content":{"rendered":"

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If I offered to pay you $35<\/strong> to listen to my new single, would you consider? What if, instead, I offered you the chance to win the dollar amount\u2014in exchange for your email? Tempted to fork it up? Well, you\u2019re not the only one. Over the last few days, the UK pop duo The Reclusive Barclay Brothers<\/strong>, has been running a promotional campaign<\/span><\/span><\/a> that aims to incentivize fans for listening to their music.<\/p>\n

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At random, the group will pick 100 fans to receive the $35 stipend<\/strong>, totaling $3,500. This money, along with the amount needed to fund the production of their latest album, was borrowed from a bank at 16.9% over 5 years. The theory is that in the record industry it hasn\u2019t been uncommon<\/strong> to pay radio stations to play music, so why not just pay the fans? The Reclusive Barclay Brothers consider this to be reverse payola; the bribery of influential fans. Empowered by the social web, fans do <\/em>have much more power these days. The jury is out on whether or not paying them<\/span><\/span><\/a> is a good idea. Or if, in doing such an outlandish marketing effort like this, the group will be able to attract attention to their music on its own merit.<\/p>\n

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In the music video for their latest single \u2018We Could Be Lonely Together,\u2019 the focal point of this marketing stunt, The Reclusive Barclay Brothers aptly state that is \u201ccertainly not an attempt<\/strong> to further cheapen recorded music<\/strong> and it\u2019s most definitely not a cynical, desperate act to gain publicity…\u201d Maybe not. What do you think? Is paying fans a new low for music<\/strong>, like their site suggests, or just the logical progression of where online music marketing is headed anyways?
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Source: Hyperbot<\/p>\n","protected":false},"excerpt":{"rendered":"

If I offered to pay you $35 to listen to my new single, would you…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-244","post","type-post","status-publish","format-standard","hentry","category-music-biz"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/244\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}