{"id":2360,"date":"2012-11-28T06:04:18","date_gmt":"2012-11-28T06:04:18","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2012\/11\/28\/sony-boss-we-dont-use-content-is-king\/"},"modified":"2012-11-28T06:04:18","modified_gmt":"2012-11-28T06:04:18","slug":"sony-boss-we-dont-use-content-is-king","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2012\/11\/28\/sony-boss-we-dont-use-content-is-king\/","title":{"rendered":"Sony Boss: &#8216;We Don&#8217;t Use Content Is King&#8217;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.sonyinsider.com\/wp-content\/uploads\/2009\/01\/dsc01122.jpg\" border=\"0\" width=\"152\" height=\"113\" \/><br \/>Sony Music Entertainment&#8217;s Asia-Pacific supremo Denis Handlin has said today that he no longer uses the popular &#8216;content is king&#8217; catch phrase as the company looks to battle a changing industy. Delivering a keynote speech at the inaugural ARIA Week Masterclass at Sydney&#8217;s Star today, Handlin described the current climate as &#8220;the most critical time in the history of the industry.&#8221;  <!--more-->  <\/p>\n<p>&#8220;Content will always be the bottle of the triangle,&#8221; Handlin said, in a speech which focused on key themes of passion and determination. &#8220;We don&#8217;t use &#8216;content is king&#8217; in our company anymore, we say content must be compelling and relevant to the consumer and it&#8217;s all about finding the hits, the stars and their story.&#8221;<\/p>\n<p>He added, &#8220;Great songs, with great talent, with brilliant marketing will always come through.&#8221;<\/p>\n<p>Quoting Steve Jobs and encouraging members of the audience to apply for jobs at Sony, Handlin encouraged a unification of the music industry and downplayed gabs between indie and major labels.<\/p>\n<p>&#8220;They will never build a statue to a critic,&#8221; he said, &#8220;We need to present a united front, we need each other&#8230; Positive leaders look at problems, and when they see them see challengers and opportunities.&#8221;<\/p>\n<p>Source: Themusic.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Music Entertainment&#8217;s Asia-Pacific supremo Denis Handlin has said today that he no longer uses&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-2360","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/2360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=2360"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/2360\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=2360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=2360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=2360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}