{"id":2259,"date":"2012-11-06T00:00:00","date_gmt":"2012-11-06T00:00:00","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2012\/11\/06\/european-paid-content-revenue-to-grow-by-65-reaching-102-billion-by-2017\/"},"modified":"2012-11-06T00:00:00","modified_gmt":"2012-11-06T00:00:00","slug":"european-paid-content-revenue-to-grow-by-65-reaching-102-billion-by-2017","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2012\/11\/06\/european-paid-content-revenue-to-grow-by-65-reaching-102-billion-by-2017\/","title":{"rendered":"European Paid Content Revenue To Grow By 65%, Reaching \u20ac10.2 Billion By 2017"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.transitionsabroad.com\/images\/maps\/europe_abroad.jpg\" border=\"0\" width=\"122\" height=\"153\" \/><br \/>With successful paid services for music, video, games, and news now available in Europe, the number of online content buyers in Western Europe is set to grow between 8% and 12% over the next five years, and revenue from paid content is set to grow 65% \u2014 from \u20ac6.2 billion in 2012 to \u20ac10.2 billion by 2017 \u2014 according to a report Forrester released. This growth is being driven by the proliferation of connected devices, crackdowns on piracy, and the increasing popularity of subscription-based models such as Spotify and Netflix. But the very services behind this growth are causing havoc for marketers, as they limit pure advertising opportunities by pushing ad-free content.  <!--more-->  <\/p>\n<p>&#8220;Marketers&#8217; traditional advertising tactics face a new disruption: paid content,&#8221; writes Forrester analyst Darika Ahrens in her report. &#8220;As a result, the opportunities for firms to reach consumers are splintering. Digital marketers must respond by developing content capabilities: Own content properties, establish sponsorships, and craft content marketing strategies.&#8221;<\/p>\n<p>The forecast revenues indicate that consumers are now willing to pay for (ad-free) content, when for years many consumers have been claiming the opposite. This is a trend that content providers will predominantly monetize with subscription models, according to Darika. The potential impact on marketers is huge: Forrester forecasts that by 2017 in Europe, 20% of tablet users will pay for news, the online game buying population will have increased 27%, 60% of video buying will be digital, and the number of music subscribers will double.<\/p>\n<p>Source: Forrester<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With successful paid services for music, video, games, and news now available in Europe, the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-2259","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/2259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=2259"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/2259\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=2259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=2259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=2259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}