{"id":2180,"date":"2012-10-15T08:44:26","date_gmt":"2012-10-15T08:44:26","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2012\/10\/15\/microsoft-unveils-xbox-music-to-compete-with-apples-itunes\/"},"modified":"2012-10-15T08:44:26","modified_gmt":"2012-10-15T08:44:26","slug":"microsoft-unveils-xbox-music-to-compete-with-apples-itunes","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2012\/10\/15\/microsoft-unveils-xbox-music-to-compete-with-apples-itunes\/","title":{"rendered":"Microsoft Unveils Xbox Music to Compete With Apple’s iTunes"},"content":{"rendered":"


Xbox Music will replace Zune Music on the Xbox 360 console Tuesday. On Oct. 26, with the availability release of Windows 8 and Windows RT, Xbox Music will run on PCs, slates and Surface devices. At some point after Oct. 29, with the Windows Phone 8 launch, the service will be available on phones. There will be three levels of service: free-tier streaming access to a 30 million-song catalog (18 million for the U.S.), an Xbox Music Pass subscription for $9.99 a month or $99.99 annually, which removes the ads, and an mp3 download to own store. \u201cWithin a year we\u2019ll be launching an iOS and Android client, so it\u2019s not just on Windows phones,\u201d Xbox Music GM Jerry Johnson said. The free-streaming option won’t be available on phones, though the Pass will. <\/p>\n

Much else is on the way. \u201cToday we\u2019re announcing we\u2019re going into 22 markets,\u201d Johnson said. \u201cThat number will continue to grow over this year. It\u2019s hundreds of licensing deals we\u2019re doing globally. We should be the first one to have free streaming of ad-supported content in Canada.\u201d<\/p>\n

\u201cThe old Zune strategy was to build a device and take that experience over to this client, then over to that client,\u201d\u00a0 Johnson said. \u201cYou couldn\u2019t even create a playlist on the console. It was the wrong approach. The right approach is you create a service, make it extremely rich and then work with clients to share features and create commonalities from the experience of one device to another. We have this great opportunity with the introduction of Windows 8 to deliver this type of simplified, built-from-the-ground-up, all in one experience.\u201d<\/p>\n

\u201cXbox used to mean gaming,\u201d Johnson said. \u201cBut 18 months ago, it crossed over this mark where people started spending more time doing nongaming things on a console than they were gaming when they were connected to Xbox Live [online]. Now it represents entertainment across all of Microsoft. Xbox is clearly now being embraced and supported all across Microsoft as the consumer-facing entertainment brand.\u201d<\/p>\n

Added Christina Calio, director of Xbox Music industry relations: \u201cPeople started coming home from work and saying, \u2018Honey, what\u2019s on TV? Let\u2019s turn on the Xbox.'”<\/p>\n

“There will be an on-demand video store launching,\u201d added Johnson, \u201cand Xbox movies will be part of the offer.\u201d<\/p>\n

But Xbox Music is driving the attempt to make consumers think different. \u201cYeah, we will have a video store,” said Johnson, “but music is the one avenue we think we can really differentiate this year against the competition and really solve the consumer\u2019s problem, and introduce something in a powerful way. Music shouldn\u2019t be work. It should be fun.\u201d<\/p>\n

Source: Hollywood Reporter<\/p>\n","protected":false},"excerpt":{"rendered":"

Xbox Music will replace Zune Music on the Xbox 360 console Tuesday. On Oct. 26,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-2180","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/2180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=2180"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/2180\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=2180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=2180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=2180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}