Steve Rennie, the longtime manager of the mega-successful American rock band Incubus, has created an \u201conline Mecca\u201d for musicians and music professionals looking to break in to the business by launching Renman Music & Business \u2013 a place for music hopefuls across the globe to collaborate, get insider access, and mentoring from the music industry veteran.<\/p>\n
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For those not familiar with Steve Rennie, he was a record executive and artist manager for over a decade, until one day he decided that he wouldn\u2019t take on any more clients; that he had had enough. That was until the day he found Incubus.
But even after a multi-platinum run with the band, and despite huge commercial success, the current landscape of the new music industry has now placed Incubus (Rennie\u2019s only client) within the same leveled playing field as any other independent act looking to reach an audience. Recognizing this, Rennie was inspired to create an online platform where he could share his knowledge, expertise, and industry contacts with bands and artists seeking advice, mentoring, and guidance.<\/p>\n
\u201cThis project was in inspired by my huge desire to share my knowledge,\u201d Rennie told Hypebot. \u201cFor nearly thirty years, people have come to me and asked for advice, so this was the next logical step to help as many people as possible.\u201d<\/p>\n
Full of exclusive content and video, the site allows Rennie to interact with artists via chats, community forums, daily video blog entries and more, giving artists direct access to Rennie\u2019s singular brand of mentoring and advice – all at no cost.<\/p>\n
Having seen it all during the \u201cgood old days\u201d during a time when the was business run by the record industry, Rennie is among a special group of forward-thinking artist managers that understands which tactics of the past still apply and which ones don\u2019t, and which online strategies will provide substantial results for artists.<\/p>\n
\u201cI\u2019m interested to see how this music business plays out,\u201d Rennie said. \u201cBack in the day, the record industry truly drove everything and the consumers weren\u2019t driving it. Now the consumers are the ones driving it, and they demand the content they want. \u201d<\/p>\n
Rennie has been very hands-on with the involvement of every aspect of his site and his personal communication with members is very typical of his management style. This venture represents the intersection of the industry veteran\u2019s “next chapter” with the sea change that has taken place in the music business.\u00a0<\/p>\n
\u201cTraditional record label-based models for succeeding in the business just don\u2019t apply anymore,\u201d Rennie said. \u201cToday, it\u2019s up to the individual artists to break down the barriers and get their music heard.\u00a0 Internet is obviously the driver of this change.\u00a0 This is why I created the website and web show, Renman M&B Live.\u201d<\/p>\n
Rennie\u2019s webshow already has artists lining up to participate, and he hopes to meet with all of them. Each week, he will open his office doors to aspiring artists from different musical genres, giving them his no-holds-barred feedback on what they are doing right \u2013 and wrong \u2013 on their journey to success. But while viewers can expect raw advice, the show is \u201cnot a beauty contest\u201d and Rennie is clearly better suited to the role of guru than judge. Guests of the show get the opportunity to tap into his 30+ years of music industry contacts from producers, to marketing executives, to signed bands who are calling in and dropping by the show.<\/p>\n
Source: Hyperbot<\/p>\n","protected":false},"excerpt":{"rendered":"
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