<\/p>\n
The research has been published in response to the Government’s request for evidence on the impact of proposals to change the UK’s copyright system. <\/p>\n
Undertaken by Oliver & Ohlbaum, the research clearly demonstrates that being able to play music copied from CDs is the feature that consumers prize when they are in the market to buy a new device. <\/p>\n
Most interestingly, the research was able to determine how that feature translates into pounds and pence in today’s market. <\/p>\n
The headline findings are as follows: <\/p>\n
For MP3 players, “playing music copied from CD” is worth:<\/p>\n
44% (\u00a321.00) of a basic MP3 player (costing \u00a347.45)<\/p>\n
53% (\u00a365.17) of a mid-range MP3 player (costing \u00a3122.95)<\/p>\n
32% (\u00a380.00) of a top-end MP3 player (costing \u00a3247.14)<\/p>\n
For smartphones, “playing music copied from CD” is worth:<\/p>\n
2.59% (\u00a36.67) of a basic smartphone (costing \u00a3257.46)<\/p>\n
4.13% (\u00a323.60) of a top smartphone (costing \u00a3571.33)<\/p>\n
For Tablets, “Playing music copied from CD” is worth:<\/p>\n
6.7% (\u00a333.50) of a tablet (costing \u00a3499.79)<\/p>\n
The analysis also identifies the commercial value ascribed to locker-based cloud storage of music.<\/p>\n
Personal documents and files, like irreplaceable family photos, rank highest for consumers. But music is the next most important thing to consumers to back-up to commercial cloud services.<\/p>\n
72% of respondents consider their digital music collection as their most valuable commercial data of any type, ahead of film, ebooks, and video games.<\/p>\n
The research and analysis was carried out by Oliver & Ohlbaum (O&O). <\/p>\n
O&O are leading experts in conjoint analysis and this methodology is recognised as “especially appropriate if a policy maker seeks to understand the value of particular or individual characteristics of a good and how that characteristic relates to others.” The conjoint analysis was peer reviewed by a leading academic at Newcastle University who has previous experience and expertise of research using this form of methodology, with whom neither UK Music nor O&O had any previous relationship. The data we present here is the most rigorous, market-tested, academically-verified method of determining the value of devices which can be directly attributed to play music copied from CDs. <\/p>\n
UK Music is urging Government to incorporate this data into a proper cost and benefits analysis, so that the true economic impact of changes to the UK copyright framework can be established.<\/p>\n
Source: UK Music<\/p>\n","protected":false},"excerpt":{"rendered":"
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