{"id":1594,"date":"2012-04-19T19:52:54","date_gmt":"2012-04-19T19:52:54","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2012\/04\/19\/radio-industry-revenues-flat-in-2011-while-online-revenues-jump-151\/"},"modified":"2012-04-19T19:52:54","modified_gmt":"2012-04-19T19:52:54","slug":"radio-industry-revenues-flat-in-2011-while-online-revenues-jump-151","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2012\/04\/19\/radio-industry-revenues-flat-in-2011-while-online-revenues-jump-151\/","title":{"rendered":"Radio Industry Revenues Flat In 2011, While Online Revenues Jump 15.1%"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/t0.gstatic.com\/images?q=tbn:ANd9GcQPpnrtJftsfX_kSBPuZeepiRJX5xiynUYWgH21-cGP0vZt_JhRUw0DB6Rx6g\" border=\"0\" width=\"157\" height=\"125\" \/><br \/>In the first edition of its quarterly &#8220;Investing In Radio Market Report,&#8221; BIA\/Kelsey reports over-the-air local radio station revenues in 2011 reached $14.1 billion, a 0.4 percent increase from the year before. Radio&#8217;s online revenues increased 15.1 percent in 2011, reaching $439 million.<\/p>\n<p>In 2012, BIA\/Kelsey anticipates online revenues will continue to grow at a fast pace, becoming an important portion of station income. The firm expects overall radio industry revenues to reach $14.6 billion in 2012, a 3.5 percent rise over last year, bolstered by the national election. Online radio ad revenues will grow from $505 in 2012 to $767 million in 2016.<\/p>\n<p>&#8220;Although radio&#8217;s revenue ascent has been slow since its bottoming in 2009, the industry always picks up steam in an election year and is continuing to prove itself as a valuable local advertising medium, particularly as the integration between over-the-air and online improves,&#8221; said Mark Fratrik, vice president and chief economist, BIA\/Kelsey. &#8220;News stations, in particular, continue to be leaders in many markets by creating comprehensive over-the-air and digital portfolios of ad products and formats to drive deeper advertiser engagement and prove their value in the ad buying mix.&#8221;<\/p>\n<p>Source: BIA\/Kelsey<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the first edition of its quarterly &#8220;Investing In Radio Market Report,&#8221; BIA\/Kelsey reports over-the-air&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-1594","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/1594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=1594"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/1594\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=1594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=1594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=1594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}