{"id":1524,"date":"2012-04-02T19:59:30","date_gmt":"2012-04-02T19:59:30","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2012\/04\/02\/jack-white-pioneers-new-music-distribution-channel-balloon-launched-flexi-discs\/"},"modified":"2012-04-02T19:59:30","modified_gmt":"2012-04-02T19:59:30","slug":"jack-white-pioneers-new-music-distribution-channel-balloon-launched-flexi-discs","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2012\/04\/02\/jack-white-pioneers-new-music-distribution-channel-balloon-launched-flexi-discs\/","title":{"rendered":"Jack White Pioneers New Music Distribution Channel: Balloon Launched Flexi Discs"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/userserve-ak.last.fm\/serve\/_\/8183241\/Jack+White+jaack.jpg\" border=\"0\" width=\"117\" height=\"156\" \/><br \/>Three weeks before the &#8220;Blunderbuss&#8221; album release date, Jack White and his Third Man Records have released the track &#8220;Freedom at 21&#8221; exclusively as a flexi disc attached to helium balloons. They set 1000 records free from the label&#8217;s headquarters in Nashville on April Fool&#8217;s Day. Part fun and part real experiment, White has always explored non-traditional forms of record distribution to get records in the hands of people who don&#8217;t visit record shops.  <!--more-->  <br \/>Third Man used biodegradable latex balloons and all-natural twine to minimize environmental impact . Accompanying each balloons was a custom post card with instructions for the finders to submit photos, discovery location and the date on which the record was found.<\/p>\n<p>According to the label, statistics for similar balloon launches show a recovery rate of approximately 10%. So it&#8217;s possible that less than one hundred of the one thousand records launched will be discovered.<\/p>\n<p>Weblink: http:\/\/www.youtube.com\/watch?feature=player_embedded&amp;v=szoIcNykCc0<\/p>\n<p>Source: Hyperbot<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three weeks before the &#8220;Blunderbuss&#8221; album release date, Jack White and his Third Man Records&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-1524","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/1524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=1524"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/1524\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=1524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=1524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=1524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}