{"id":12881,"date":"2020-04-19T15:15:59","date_gmt":"2020-04-19T15:15:59","guid":{"rendered":"http:\/\/skylight.gr\/?p=12881"},"modified":"2020-04-20T11:39:33","modified_gmt":"2020-04-20T11:39:33","slug":"set-up-your-virtual-concert-plans-during-the-covid-19-days-the-fortnite-experience","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2020\/04\/19\/set-up-your-virtual-concert-plans-during-the-covid-19-days-the-fortnite-experience\/","title":{"rendered":"Set up your virtual concert plans during the Covid-19 days &#8211; The Fortnite Experience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This is a an except from the book &#8220;Artist Management &amp; Marketing A Beginner&#8217;s Guide&#8221; that was authored by Amy Hester Thomson who has worked with Kanye West and Swedish House Mafia. The recent Covid-19 lockdown cancelled almost every music show happening on earth&#8230; If the music venues are closed, then what about collaborating with a video game producer and playing live for both video game and music fans?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> You can download the whole book legally by visiting this website: <a href=\"https:\/\/myobschool.com\/\">https:\/\/myobschool.com\/<\/a> The book&#8217;s download link is also included in the web article of the famous Music Business Worldwide Magazine, here: <a href=\"https:\/\/www.musicbusinessworldwide.com\/amy-thomson-who-managed-swedish-house-mafia-and-marketed-kanye-west-reveals-the-most-important-things-she-knows-about-artist-management-and-marketing\/?fbclid=IwAR2G4HDT0HroBN6FbBDc_Qq8aMxggiug-dy6BL4kq3QuiQS4thXdAyKPP1w\">https:\/\/www.musicbusinessworldwide.com\/amy-thomson-who-managed-swedish-house-mafia-and-marketed-kanye-west-reveals-the-most-important-things-she-knows-about-artist-management-and-marketing\/?fbclid=IwAR2G4HDT0HroBN6FbBDc_Qq8aMxggiug-dy6BL4kq3QuiQS4thXdAyKPP1w<\/a><br><br>Check out the article below prepare your customized virtual concert&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>MARSHMELLO FORTNITE<br><\/strong><br><strong>Brand connection<\/strong><br>The Artist had already openly played the game online, with his fans. His fans were using the game on a regular basis, in their thousands.Perfect combo&#8230;<br><br><strong>What happened?<\/strong><br>On Feb 2, 2019 Marshmello gave a 10-minute mini-live-concert inside the popular online game Fortnite, which made it basically the biggest moment in Fortnites history.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marshmello Holds First Ever Fortnite Concert Live at Pleasant Park\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NBsCzN-jfvA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Video of the concert<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>How it worked<\/strong><br>\u2022 All gamers were transported to a virtual stage at the in-game location, Pleasant Park when the concert began.<br>\u2022 Ability to use weapons was disabled for the event, which ensured that everyone could enjoy the concert.<br>\u2022 Stage &#8211; The stage had building-sized holograms of Fortnite characters and custom graphics played behind Marshmello\u2019s avatar.<br>\u2022 Epic released a Marshmello skin, glider, and emote, alongside a special three-challenge quest for players to earn a matching pickaxe and other items.<br> \u2022 No gaming stats were recorded so that everybody could just enjoy the concert without having to worry about their statistics<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>MARKETING CAMPAIGN PRIOR TO THE CONCERT <br>How it worked<\/strong><br><br>\u2022 The event was teased for several days on social media <br>\u2022 Marshmello listed Pleasant Park (event location inside Fortnite) on his touring schedule <br>\u2022 The stage was being assembled in the game days before the event<br> \u2022 Event advertised via posters within Fortnite itself<br> \u2022 You could win some of the virtual merch by solving challenges leading up to the event: The Marsh Walk emote is rare. Solving one of the challenges the day before the event got you the Keep it Mello emote for free. There was a third challenge that round out the entire Marshmello set with a pickaxe featuring Marshmello\u2019s iconic head. Truly, this was a good time for Marshmello fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Merch<\/strong><br>\u2022 Non-virtual: Marshmello released a special edition Fortnite merchandise collection, with hoodies &amp; shirts <br>\u2022 Virtual: Gamers could buy a Marshmello skin (character design &#8211; apparently the skin lights lit up when you used musical emotes) for 1,500 V-Bucks \u2013 for your reference, 1,000 V-Bucks costs $9.99 in Fortnite \u2013 as well as a related glider accessory and dance emotes: The Marsh Walk and Bobbin\u2019. (S14 &amp; S15) \u2014&gt; total revenue unknown, but around 70% of gamers make in-game-purchases at one point in Fortnite.<br><br><strong>The Album<\/strong><br>\u2022 The new Apple format which allowed DJ mixes to be on the platform (the delay caused by streaming platforms simply baffled at how to pay publishers and sales when DJ\u2019s play bootlegs) was live, the album went in and stayed on the top of the charts for weeks.The campaign was genius. Perfectly taking a demographic who related to the Artist, with music they liked, a character who was easily recognizable and applicable to Virtual Merch and a music release at the same time.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a an except from the book &#8220;Artist Management &amp; Marketing A Beginner&#8217;s Guide&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[8,26],"tags":[975,974,183,184,976],"class_list":["post-12881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-food-for-thought","tag-covid-19","tag-fortnite","tag-music-business","tag-music-industry","tag-video-games"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/12881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=12881"}],"version-history":[{"count":2,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/12881\/revisions"}],"predecessor-version":[{"id":12906,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/12881\/revisions\/12906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media\/12882"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=12881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=12881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=12881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}