{"id":12777,"date":"2020-04-04T18:25:22","date_gmt":"2020-04-04T18:25:22","guid":{"rendered":"http:\/\/skylight.gr\/?p=12777"},"modified":"2020-04-04T19:05:47","modified_gmt":"2020-04-04T19:05:47","slug":"the-changing-face-of-ar-in-the-music-industry-and-the-metal-resistance","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2020\/04\/04\/the-changing-face-of-ar-in-the-music-industry-and-the-metal-resistance\/","title":{"rendered":"The changing face of A&R in the music industry and the heavy metal resistance!"},"content":{"rendered":"\n

Conrad Withey runs the online A&R platform instrumental (https:\/\/www.weareinstrumental.com<\/a>). Here is how the platform works according to his interview at the publication Music Business UK:<\/p>\n\n\n\n

“As a result of this fishing exercise, Instrumental finds around 5,000 new artists every week with the potential to go on to greater things. It can then match these artists to over 4,000 \u2018micro genres\u2019 in order to help labels, managers, agents and others to discover would-be hit artists operating in their specialist fields. To aid those labels further, Instrumental recently launched its own \u2018Watchlists\u2019, which it manages internally on behalf of record companies. These Watchlists continually monitor data on artists that have been highlighted as being promising for a specific external A&R team, but when said A&R team deems it \u2018too early\u2019 to commit to these acts with a full signing. Watchlists pull in additional social data about each artist, in addition to Instrumental\u2019s own daily ratings \u2013 with one based on growth (Gx points) and one based on online engagement\/popularity (Ix points). Any spikes in status automatically generate email and\/or text alerts that can be sent to label A&R teams.”<\/p>\n\n\n\n

It seems that some US metalhead label boss, does not agree with the data-based A&R process. The magazine asked Conrad the following question:<\/p>\n\n\n\n

Do you still meet resistance in the industry based on those who dismiss you as being on the wrong side of \u2018gut vs. data\u2019?<\/em><\/p>\n\n\n\n


All the time. My favourite email was from a metal label head in the US who said, \u2018With respect, I like going to dirty bars, drinking beer and finding live bands \u2013 so you can fuck off.\u2019 Fair enough, I love that attitude, but we are seeing that less and less. We have been described as \u2018Moneyball For Music\u2019
before in the FT and I do often compare the journey we are on to the way the use of data was adopted in sport.<\/p>\n","protected":false},"excerpt":{"rendered":"

Conrad Withey runs the online A&R platform instrumental (https:\/\/www.weareinstrumental.com). Here is how the platform works…<\/p>\n","protected":false},"author":1,"featured_media":12779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23,2],"tags":[929,931,152,930,183,184],"class_list":["post-12777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-news","category-news","tag-ar","tag-data","tag-heavy-metal","tag-instrumental","tag-music-business","tag-music-industry"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/12777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=12777"}],"version-history":[{"count":3,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/12777\/revisions"}],"predecessor-version":[{"id":12781,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/12777\/revisions\/12781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media\/12779"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=12777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=12777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=12777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}