{"id":1013,"date":"2011-10-12T19:41:08","date_gmt":"2011-10-12T19:41:08","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2011\/10\/12\/the-mobile-application-market-98-million-downloads-and-123-billion-in-revenues-in-2015\/"},"modified":"2011-10-12T19:41:08","modified_gmt":"2011-10-12T19:41:08","slug":"the-mobile-application-market-98-million-downloads-and-123-billion-in-revenues-in-2015","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2011\/10\/12\/the-mobile-application-market-98-million-downloads-and-123-billion-in-revenues-in-2015\/","title":{"rendered":"The Mobile Application Market &#8211; 98 Million Downloads And \u20ac12.3 Billion In Revenues In 2015"},"content":{"rendered":"<p><span class=\"normal\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.dropshipstrategy.com\/imgs\/products\/mobilephone.jpg\" border=\"0\" width=\"153\" height=\"153\" \/><br \/>Berg Insight estimates that revenues from paid applications,  in-app purchases and subscription services \u2013 so called direct revenues \u2013 reached  \u20ac 1.6 billion in 2010.   <!--more-->  Berg Insight forecasts direct app store revenues to grow  at a compound annual growth rate of 40.7 percent to reach \u20ac 8.8 billion in 2015.  Apple&#8217;s iOS is the current leader in direct monetisation of mobile applications  and will keep the number one position during the forecast period. In 2010, the  Apple App Store generated revenues of \u20ac 1.33 billion. In 2015 the company&#8217;s app  store is predicted to generate \u20ac 4.4 billion in direct revenues. The Android  platform is the second largest platform in terms of direct revenues and  generated \u20ac 80 million during 2010 which will grow to almost \u20ac 1.5 billion in  2015.<\/p>\n<p>The market for in-app advertising took off during 2010 as a means  to capitalize on free apps. In-app advertising generated \u20ac 300 million  representing 16 percent of the total app revenues during the year. In 2011, app  advertising revenues will more than double to reach \u20ac 750 million. The in-app  advertising revenues will increase throughout the forecast period and in 2015,  in-app advertising is forecasted to generate \u20ac 3.5 billion corresponding to 29  percent of the total app revenues. In-app advertising is more of a volume game  and Android will surpass iOS in 2012 as the platform that generates most in-app  ad revenues. Berg Insight predicts Android to generate over \u20ac 1.2 billion in  in-app ad revenues in 2015, up from \u20ac 39 million in 2010. The iOS platform  generated \u20ac 230 million in 2010 and is forecasted to reach almost \u20ac 1.0 billion  in 2015.<\/p>\n<p>Source: <\/span><span class=\"normal\">Berg Insight<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Berg Insight estimates that revenues from paid applications, in-app purchases and subscription services \u2013 so&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-1013","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/1013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=1013"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/1013\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=1013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=1013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=1013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}