{"id":1009,"date":"2011-10-12T17:47:09","date_gmt":"2011-10-12T17:47:09","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2011\/10\/12\/music-marketing-lessons-learned-from-kid-rocks-charity-tour\/"},"modified":"2011-10-12T17:47:09","modified_gmt":"2011-10-12T17:47:09","slug":"music-marketing-lessons-learned-from-kid-rocks-charity-tour","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2011\/10\/12\/music-marketing-lessons-learned-from-kid-rocks-charity-tour\/","title":{"rendered":"Music Marketing Lessons Learned From Kid Rock’s Charity Tour"},"content":{"rendered":"
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Acclaimed rocker and self-proclaimed \u201cAmerican badass\u201d Kid Rock<\/a> <\/strong>has his sights set on a charitable undertaking that\u2019s not only worthy of huge Karma points<\/strong>, but also worth examining<\/strong> from a marketing and promotions perspective. <\/p>\n

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Beginning in mid-November at a gig in Silver Spring, Maryland, The Kid Rock Foundation<\/a><\/strong> will begin donating money to local charities, causes, and individuals within each market the tour makes a stop in.<\/p>\n

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And he has some help…<\/strong><\/p>\n<\/p><\/div>\n

The foundation has assembled some of Detroit\u2019s most prominent businesses and personnel to help with the donations<\/strong> including the Detroit Pistons<\/strong>, Compuware Corporation<\/strong>, The Suburban Collection<\/strong>, Quicken Loans Inc.<\/strong>, and Fathead<\/strong>. Additionally, they\u2019ve enlisted the help of local radio stations<\/strong> in each market to help determine who will be on the receiving end of each donation. <\/p>\n

Rock cites the inspiration for his charitable escapade from lyrics taken from the single \u201cCare\u201d off his new album, Born Free. <\/em>\u201cThe song says \u2018the least that I can do is Care\u2019 \u2013 and I want to put my money where my mouth is. Everyone knows that Detroit is hurting,\u201d Rock said in a recent statement.<\/p>\n

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\u201cBut I want to show that even though we don\u2019t have a lot on our own plate, it doesn\u2019t mean the people of my hometown don\u2019t have compassion to share with others all over the country. At the end of the day we\u2019re all Detroit, we\u2019re one country, one family.\u201d<\/p>\n

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The Music Meets Your Mission<\/strong><\/span><\/p>\n


<\/strong><\/span><\/p>\n

Rock is also doing something that many music artists need to take note of. He\u2019s taking his music and turning it into something real – <\/em>real beyond traditional mediums of audio, video and print, and real beyond any line of merchandise.<\/p>\n

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From a marketing point of view, he\u2019s taking a title track that was going to receive a significant amount of push by his label anyway, and is using a non-traditional avenue to empower<\/em> it.<\/strong><\/p>\n


<\/strong><\/p>\n

By going through the various charities, local radio stations, and by aligning himself with power-players from Detroit (Rock\u2019s hometown), his music now reaches an entirely new demographic of potential fans. <\/strong>These are people who may not have necessarily liked any of Rock\u2019s previous material, but that doesn\u2019t matter because they\u2019ll be far more likely to enjoy his new material with this charity campaign. In essence he\u2019s using \u201cCare\u201d to fuel his mission<\/em>, and a man on a mission cannot be stopped.<\/p>\n

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Another benefit to this charity concert series is that Kid Rock has expanded his brand<\/strong>. He\u2019s no longer pigeonholed to any one stereotype of \u201crocker\u201d because he\u2019s shown us that he\u2019s evolved. He\u2019s reached a stage in life where one has made it past survival and has already surpassed success \u2013 significance<\/em>.<\/p>\n

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Do Well by Doing Good<\/strong><\/span><\/p>\n

By aligning your music with a greater good, fans and non-fans alike will be more inclined to support you because you\u2019re representing something higher than yourself. Socially conscious activities raise awareness to issues that many people might initially assume that most musicians, particularly rock stars like Kid Rock, don\u2019t typically care about.<\/p>\n

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If your mission is focused and your cause is worthy, other organizations and potentially mission-critical allies will want to allign themselves with you (and your music) by contributing to your mission. It allows them support an issue you\u2019ve simply brought awareness to, which in turn makes them look good by having the public associate them and their<\/em> brand with notable and charitable causes, like you and your music.<\/p>\n

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The takeaway?<\/strong><\/span><\/p>\n

Make your music real by living what you preach, and seek to give to a greater good through a clearly defined mission and purpose behind your music. It’s not only a good business practice, but you’ll also expand your brand to a higher stature while earning Karma points along the way.<\/p>\n

This post is by regular Hypebot contributor, musician, and music marketer Hisham Dahud<\/strong> (@hishamdahud<\/a>)<\/em><\/p>\n

<\/em><\/p>\n

Source: Hyperbot<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

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