{"id":1007,"date":"2011-10-12T17:29:41","date_gmt":"2011-10-12T17:29:41","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2011\/10\/12\/emi-music-and-live-gamer-partner-to-create-social-monetization-apps-on-facebook\/"},"modified":"2011-10-12T17:29:41","modified_gmt":"2011-10-12T17:29:41","slug":"emi-music-and-live-gamer-partner-to-create-social-monetization-apps-on-facebook","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2011\/10\/12\/emi-music-and-live-gamer-partner-to-create-social-monetization-apps-on-facebook\/","title":{"rendered":"EMI Music And Live Gamer Partner To Create Social Monetization Apps On Facebook"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-1006\" src=\"http:\/\/skylight.gr\/administrator_wordpress\/wp-content\/uploads\/2011\/10\/emi_logo-300x145-copy.jpg\" border=\"0\" width=\"160\" height=\"77\" \/><br \/><span class=\"normal\">Live Gamer (www.livegamer.com), the world&#8217;s first combined  digital commerce and advertising platform for the interactive entertainment  industry, and EMI Music, one of the world&#8217;s leading music companies and home to  some of the most successful and best known recording artists, have partnered to  bring highly effective social game mechanics and new ways of building fan  engagement and commercial opportunities to Facebook artist pages.   <!--more-->  <br \/>The  first artist to benefit from this collaboration is EMI Music\/Virgin Records UK  rap star, Professor Green. Professor Green fans are now able to launch into &#8220;The  Inconvenience Store&#8221; directly from the artist&#8217;s Facebook fan page and buy  Greenbacks, a virtual currency, with real money or earn Greenpoints, virtual  credits, by watching artist videos, answering trivia questions and engaging in  other aspects of the Professor Green&#8217;s digital life. Each class of currency is  then redeemable for virtual goods.<\/p>\n<p>The Inconvenience Store leverages Live  Gamer&#8217;s flagship Elements platform to handle e-wallet, catalog management,  storefronts and merchandising, and also takes full advantage of new features on  the Facebook platform for users to share, collect and message out to friends and  other Professor Green fans.<\/p>\n<p>&#8220;EMI Music is always looking to develop and  support exciting new ways for people everywhere to interact with their favorite  artists,&#8221; said Neil Tinegate, VP Digital Projects at EMI Music. &#8220;Live Gamer&#8217;s  expertise in virtual goods and engagement combined with the global reach of the  Facebook platform gives our artists, starting with Professor Green, a whole  range of new opportunities to reach out to and engage directly with their  fans.&#8221;<\/p>\n<p>&#8220;EMI Music is one of the first labels to truly recognize the  opportunity for new fan experiences that take full advantage of game mechanics  and social monetization opportunities,&#8221; said Andrew Schneider, President and  Co-Founder for Live Gamer. &#8220;By leveraging our e-commerce solutions that have  been proven in for years in the online games industry, we&#8217;re able to create a  powerful direct-to-consumer experience channel to millions of Facebook fans for  EMI.&#8221;<\/p>\n<p>Live Gamer technology has been driving revenue online since 2001,  and offers a total revenue offering for online entertainment companies,  including international payment gateways, advanced virtual goods merchandising  functionality, deep analytics, virtual item gifting, virtual currencies, item  storefronts, robust catalog management, cash-in flows, a video engagement  platform and much more.<\/p>\n<p>Source: EMI<br \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Live Gamer (www.livegamer.com), the world&#8217;s first combined digital commerce and advertising platform for the interactive&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-1007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/1007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=1007"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/1007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media\/1006"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=1007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=1007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=1007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}