Everywhere I go, I hear that ‘the music industry has changed’. Just the thought of that has thrown many artists and record companies into turmoil. Some people, and companies, resist change with every fiber of the their beings! But having been ‘indie’ before indie was cool, I thought I would take a look at what’s changed, what’s stayed the same, and what has so drastically mutated that it has transformed the industry.
I am a KISS fan, going back to 1976 when my mom first bought me Rock N’ Roll Over. I remember taking heat in the late 70s at school for liking the band, I heard the phrase “KISS sucks” more than a few times. It also took a lot of courage to wear a KISS t-shirt to school at the time… you became a instant target.
THE single may have started out as the premier music format with the invention of the gramophone but for the past five decades artists, their labels and purist fans have worshipped at the altar of the album.
6 Case Studies on Successful Online Music Marketing
Written by Administrator
Saturday, 26 February 2011 14:04
Connecting with fans is imperative in today’s music industry. It’s that connection that can give them a reason to buy and support your music. Utilizing social media and having a strong online presence makes connecting with fans much more achievable.
Managers don't know more than you about the music business. They may know more people in the business, but it doesn't mean they know more about it. It's a bold statement I know, but the reality is the music business they now deal with is changing so rapidly, that everybody is learning and it's a level playing field now.