Music Industry Tips
How Warner Music Turns Social Media Fans Into Customers PDF Print E-mail
Written by Administrator   
Thursday, 03 November 2011 21:11



Execs from Warner's Atlantic Records describe at Web 2.0 Summit the strategy and metrics they use to convert music fans into music buyers.

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9 Critical Things You Should Know About Music Publicity Before You Make Your First Move PDF Print E-mail
Written by Administrator   
Wednesday, 12 October 2011 17:50


I just got back from teaching social media master classes throughout Finland, Norway and Iceland and many musicians asked me to help them understand what traditional publicity is and how it fits into their overall planning. This is a past article I wrote which I have recently updated for you for navigating the world of traditional PR. So, it’s back to the basics today…

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Dubious Record Label Insists It Has A 'Patent-Pending' Method To Guarantee A Platinum Selling Album PDF Print E-mail
Written by Administrator   
Thursday, 09 June 2011 20:58

Do you remember Zer01? Two years ago, there was all sorts of buzz around this "mobile VoIP" company that was mostly deflated after a few articles dug into the company, its product and its plan, and questioned whether there was anything real there, or if it was an elaborate multi-level marketing scam designed to part people from their money without delivering any product.

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Music Marketing Lessons Learned From Kid Rock's Charity Tour PDF Print E-mail
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Wednesday, 12 October 2011 17:47


Acclaimed rocker and self-proclaimed “American badass” Kid Rock has his sights set on a charitable undertaking that’s not only worthy of huge Karma points, but also worth examining from a marketing and promotions perspective.

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Great Marketers Aren't Afraid To Annoy and Why You Need To Think Like Them PDF Print E-mail
Written by Administrator   
Tuesday, 26 April 2011 22:35

It is nothing new that this business of music is highly competitive, especially now. And at the end of the day, the best marketer will “win” - whether intentionally or accidentally. I don’t know about you, but I want to understand how to do things and get things done intentionally. So I study, observe, and pore over as much as I can. I’m always learning and applying things I learn. And the lesson in marketing that I’m getting ready to share with you is one that I wish I learned years ago. The lesson surprised me. But, better late than never. 

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