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|Warner Music Group Opens Vaults To Launch Fan-Selected, Limited-Run Vinyl Label, Run Out Groove|
|Written by Administrator|
|Tuesday, 04 April 2017 07:11|
Warner Music Group has announced the launch of RUN OUT GROOVE, a new fan-driven, vinyl-only record label. Each month, RUN OUT GROOVE allows fans to vote on the label's next high-quality vinyl pressing, chosen from three selections of either unreleased material, out-of-print material, or brand new collections compiled from the Warner Music vault. Initial offerings from RUN OUT GROOVE come from an eclectic group of artists including Echo & The Bunnymen, Golden Smog, MC5, Secret Machines, and Solomon Burke.
"Warner Music Group is home to many legendary labels - Atlantic, Warner Bros., Reprise, Elektra, Sire, Rykodisc and more - which have produced a wealth of expertly curated music over the years," said Billy Fields, Vice President, Sales, Account Management for WEA, the artist & label services arm of Warner Music Group. "What makes Run Out Groove unique is that the crate-digging community is steering the ship. We are crowd-sourcing niche, but in-demand, selections from our vast vault to be pressed on high-quality vinyl, and it's going to be a lot of fun to see where the community decides to take us."
Source: Warner Music
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